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Hi Reader, This August marks 18 years since I started my business—and I’ve been reflecting on how much the marketing landscape has changed since then (and how much hasn’t). I’ve worked closely with remodelers and custom builders for years, and one thing I hear all the time is: That’s why I’m building something new. It’s called The Construction Collective—a community for remodelers and builders who want smarter, more strategic marketing support without taking on a full-time job in the process. There will be two ways to plug in: Core Membership — Founding Rate: $27/monthGreat if you want just-in-time guidance without calls or overwhelm. Includes:
Remodeler Marketing Strategy Group — Founding Rate: $97/monthFor those ready to plan and publish lead-generating content with a plan and purpose. Includes everything in the Core Membership, plus:
While we’ll cover blog content and project stories, this isn’t just about writing. ➡️ We’ll discuss various aspects of marketing—both online and offline—to help you stay visible, relevant and consistent in your efforts. Would either of these be helpful to you? Thanks so much, P.S. Founding members get early access + locked-in pricing for life. |
Content Marketing for the Building Industry. Focused on less blah, blah, blah and creating more meaningful content.
Hi Reader, I see this at least 1x a year, and it drives me bonkers: prioritizing website design over marketing strategy. To put it in residential construction terms, the design supersedes the functionality. ARRRRGGH! Last week, I conducted a website analysis on a design-build remodeling company’s site, and low-and-behold, the site does not have a single service page. Not one. 😲 The site is pretty, but from a holistic perspective, it’s not functional. How can this company be found online...
Hi Reader, It's 2025. What are you excited about? Building Connections! (... not just the name of this newsletter. It's also an aspect of what I'm building). For far too long, too many of us have had our heads down "doing the work" in isolation or in silos within our own company. And this year, I aim to change this! Connection Point #1: Getting Out of My Silo In late December, I joined a (paid) community that brings together entrepreneurs from all across the world and in a variety of...
Hi Reader, I want things to look different this year than they did last year. This statement has been repeated in our household for the months leading up to January 1 (for various reasons). Come to find out, Jason and I weren’t alone. In conversations with our friends, we heard that they, too, felt like 2024 had beat them up. And it wasn’t just us. It was all over social media. h/t to Lorrie H for sharing this image! By the time December 31 rolled around, we were all ready to wave Bye, Bye,...