Content Marketing for the Building Industry. Focused on less blah, blah, blah and creating more meaningful content.
building connections: why blogging still matters in 2025
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Hi Reader, I want things to look different this year than they did last year. This statement has been repeated in our household for the months leading up to January 1 (for various reasons). Come to find out, Jason and I weren’t alone. In conversations with our friends, we heard that they, too, felt like 2024 had beat them up. And it wasn’t just us. It was all over social media. By the time December 31 rolled around, we were all ready to wave Bye, Bye, Bye to this past year! So, how do I intend to make 2025 feel different than 2024? By connecting. Connection is such a powerful word. Did you notice that I changed the name of my newsletter to Building Connections? There are dozens of ways to connect with others. Here are the ones I’m focused on this year—and I hope you join me!
I’m also working on something big, grand and beautiful that will connect so many of us in the industry! I’m not ready to announce it just yet, but I look forward to telling you more about that connection opportunity in quarter 2 of 2025! Why Blogging Still Matters for Local Businesses in 2025Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, blogging continues to be a powerful tool for local businesses, including custom home builders and remodeling firms, to attract, engage, and convert high-quality leads. Here’s why blogging is as relevant as ever and how to make it work for your business. 1. Blogging Drives Local Search Traffic When homeowners in your area search for services like “kitchen remodel in Los Angeles” or “how much does a home addition cost in Northern Virginia,” your blog posts can be the answer they’re looking for. By creating high-quality, SEO-optimized blog content that targets specific local keywords, you position your business as the go-to expert in your community. Search engines prioritize fresh, relevant content, and blogs provide the perfect opportunity to consistently update your website with valuable information that resonates with local audiences. 2. Blogging Builds Trust and Credibility Home remodeling and building projects are significant investments, and potential clients want to work with professionals they can trust. A well-maintained blog showcasing your expertise, past projects, and deep knowledge of industry trends builds that trust over time. For instance, writing about topics like “How to Choose the Right Remodeling Contractor” or “Trends in Custom Kitchen Design” not only educates readers but also establishes your authority as a leader in the field. Blogs give you a platform to demonstrate your expertise and show potential clients why you’re the right choice for their projects. 3. Blogging Enhances Your Social Media & Email Marketing Your blog is a content hub that fuels your other marketing efforts. Each post can be repurposed into social media updates, email newsletters, or even video scripts, extending its reach and maximizing its value. For example, a blog post about “The Top 5 Questions to Ask Before Starting a Home Remodel” can become a series of Instagram stories, a downloadable checklist, or a highlight in your monthly email to subscribers. Blogging helps you create a steady stream of content that keeps your brand visible and relevant across multiple platforms. 4. Blogging Attracts Higher-Quality Leads Unlike ads that cast a wide net, blog content attracts readers who are actively searching for solutions you provide. When someone lands on your blog after Googling “Do I Need an Architect for My Remodel?” or “How Long Does a Bathroom Renovation Take?” they’re already interested in your services. By answering their questions with clear, helpful information, you’re building a connection and positioning your business as the logical next step. These readers are more likely to convert into clients because they’ve already engaged with your expertise. 5. Blogging is Adaptable to AI and Technology Trends Far from being obsolete, blogging has evolved to complement advancements in AI and digital marketing tools. Today, AI can assist in brainstorming topics, drafting outlines, and analyzing performance metrics—allowing you to create content more efficiently without sacrificing quality. In 2025, blogging isn’t just about writing. It’s about creating user-first content that answers real questions, builds trust, and encourages action. With the right strategy, your blog becomes a powerful marketing asset that works seamlessly with modern technology. Start Blogging with Confidence If you’re ready to elevate your blogging strategy, my 4-week Content Creation Mastery Workshop is designed to help you:
Blogging is far from dead. It’s thriving as a cornerstone of effective marketing for local businesses in 2025. Don’t miss the opportunity to leverage it for your remodeling or building business. Let’s get started! I don't have a fancy sales page for this event, but I have a PDF with all the details. If you'd like to learn more, here's the link. And if you want to join this workshop, email me!
Book Club: Atomic Habits by James Clear Date & Time: Friday, January 31 at 12:00 pm ET Join us for a thought-provoking discussion on James Clear’s best-selling book, Atomic Habits. Discover how small, consistent changes can lead to remarkable personal and professional growth, and gain insights on building better habits to achieve success. This virtual event is perfect for construction professionals and others looking to enhance their habits and performance. Grab your lunch (or snack) and your thoughts on the book, and join us for an engaging roundtable discussion that will inspire you to take action! Content Creation Mastery Workshop Date: 4-Week Workshop begins February 5 Take your blog strategy to the next level with a hands-on partnership designed to help you master the content creation process. This program will help you:
I don't have a fancy sales page for this event, but I have a PDF with all the details. If you'd like to learn more, here's the link. And if you want to join this workshop or have questions, email me! 👈 Until next week, Tess Wittler |
Tess Wittler, Marketing Consultant
Content Marketing for the Building Industry. Focused on less blah, blah, blah and creating more meaningful content.
Hi Reader, I see this at least 1x a year, and it drives me bonkers: prioritizing website design over marketing strategy. To put it in residential construction terms, the design supersedes the functionality. ARRRRGGH! Last week, I conducted a website analysis on a design-build remodeling company’s site, and low-and-behold, the site does not have a single service page. Not one. 😲 The site is pretty, but from a holistic perspective, it’s not functional. How can this company be found online...
Hi Reader, It's 2025. What are you excited about? Building Connections! (... not just the name of this newsletter. It's also an aspect of what I'm building). For far too long, too many of us have had our heads down "doing the work" in isolation or in silos within our own company. And this year, I aim to change this! Connection Point #1: Getting Out of My Silo In late December, I joined a (paid) community that brings together entrepreneurs from all across the world and in a variety of...
Hi Reader! Because the holidays are next week, I wanted to remind you that if you haven't already done so, now is the time to adjust your office hours. If nothing else, prioritize adjusting your message in a few key places: Your website (on your Contact Us page) Your Google Business Profile Your scheduling tool (i.e., Calendly or Acuity) I've included my marketing tip on holiday hours from a previous newsletter issue. A little preparation goes a long way in keeping communication clear and...