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Hi Reader! Because the holidays are next week, I wanted to remind you that if you haven't already done so, now is the time to adjust your office hours. If nothing else, prioritize adjusting your message in a few key places:
I've included my marketing tip on holiday hours from a previous newsletter issue. A little preparation goes a long way in keeping communication clear and expectations managed.
Are you planning to adjust your office hours over the holiday season? If so, here are some of my tips for making sure your clients and prospects understand that your business is closed (or running with limited availability):
These steps ensure clients and prospects are well-informed about any holiday changes across multiple channels!
Last weekend, Jason and I participated in one of our holiday traditions: honoring veterans at the annual Wreaths Across America event. We've participated in purchasing wreaths for his grandfather and uncles for nearly two decades, and now that we live in Washington State, we can participate by placing those wreaths (and others) at the national cemetery. This year, we sponsored 22 wreaths: 12 in Washington and 10 in Pennsylvania. Jason was in the Army for 24 years, and this ceremony reminds us how lucky we are that he came home from every one of his many missions. I share this not to be solemn but only to share one of our important holiday season traditions. Wishing you a joyful holiday season! Until next time, P.S. If you noticed the change in my newsletter name, that's not an accident. I've renamed Jottings to Building Connections. I have a lot of connection-building plans for 2025 to bring construction industry pros together, which I'll announce in January. Stay tuned! |
Content Marketing for the Building Industry. Focused on less blah, blah, blah and creating more meaningful content.
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